When we read the feedback online about Carefree's new leak proof technology, what we came away with was that feeling of absolute high-fiving delight that consumer's felt about the confidence the product gave; and it is this feeling that we wanted to convey with our print campaign
This arm-emerging-from-the-netherregionscampaign is so twisted (mind the pun) that I don't know whether to cry or high-five my menstruating self. Wowee.
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